Three Compelling Design Trends to Watch Out For 

1. The environment is the interface.

Augmented reality technologies, such as Apple’s iBeacon and Microsoft’s forthcoming HoloLens, extend the canvas on which we draw well beyond the edges of our retina displays. These information layers on top of the real world give designers opportunities that are much more complex and challenging than today’s flat screens.

2. Your friend, the brand.

Our relationship to the brands we buy will continue to evolve. We’ll still choose brands because they enhance our identity, provide value and offer particular experiences. But as brands get to know us better, their products and services increasingly will feel like sidekicks, coaches and personal assistants. Designers will need to account for not only tone of voice and visual identity, but also brand personality and behavior.

3. Cross-discipline, by design.

Massimo Vignelli famously said, “If you can design one thing, you can design everything.” Going forward, choosing one medium will be a luxury few designers can afford. The work we do will need to be viable across various channels of distribution, including media that are digital and physical hybrids. To stay nimble, designers will need skill sets that are similarly multidisciplinary.

Mark Badger, who graduated with a degree in architecture from Yale University, works at CapTech Consulting in Richmond as creative director in the digital solutions group. He also serves on the board of the Richmond Chapter of AIGA, the professional association for design, and is co-organizer of Richmond UX.

Comments

Subscribe to this thread:

Add a comment

  • Re: Jackson Ward's Lead Singer is Moving Up the Country Charts, Drink-By-Drink

    • He is amazing witha beautiful voice.....you had me at hello!

    • on April 30, 2017
  • Re: John Malinoski: A Life in Richmond Design

    • I loved taking classes from Malinoski. He is a thinker. He has a child-like spirit…

    • on April 30, 2017
  • Re: Interview: Gregory Allman

    • I gave Dr. Alli a call regarding sudden change of my wife and he made…

    • on April 28, 2017
  • More »
  • Latest in Arts and Culture

    Copyright © 2017 Style Weekly
    Richmond's alternative for news, arts, culture and opinion
    All rights reserved
    Powered by Foundation