In his seven years at one of Richmond’s most prominent law firms, Preston Lloyd naturally became involved in community service projects such as the United Way of Greater Richmond and Petersburg. But something gnawed at him.
“The groups I have been working with have been around a long time and have done great work,” he says, “but we started looking at generational preferences.” Would younger people start moving in and running things? What did they want to do?
So Lloyd helped found the Young Leaders Society as part of the United Way. Its purpose was to recruit people in their 20s and 30s to get them involved in philanthropy.
In one instance, he sought out young people in the Greater Fulton area, a neighborhood targeted by Mayor Dwight C. Jones for development with the new Stone Brewing Co. “We got people involved with volunteering and financial literacy projects,” he says.
A double ‘Hoo — University of Virginia undergrad and law alumnus — Lloyd is married to Anne Lloyd, an assistant commonwealth’s attorney in Richmond who handles violent crime and narcotics cases.
At Williams Mullen, he specializes in land use and real estate. His work is aimed at transformational and adaptive projects, such as making over an office building in Jackson Ward or recycling apartments in Scott’s Addition.
He interacts with elected officials in ways that boost projects that can redefine communities and how residents feel about them. In 2014, the Richmond district of the Urban Land Institute selected him as the young leader of the year.