To start sampling liquor at 1 PM or not? That is my dilemma. For everyone else however, there is no question.

My international bartending brethren have begun to fill up the convention and they seem to eager to taste any and all of the liquor that is being offered. Professional mixologists are at each booth mixing while brand ambassadors are preaching the merits of their hooch. Free drinks are poured and inevitably the line between education and inebriation begins to become blurred. Not that anyone cares about a matter so trivial.

Why the hell am I in the media room?

I’ll report back after catching a nice buzz.