The Theme's the Thing 

click to enlarge _home_styleweekly_migration_styleweekly_database_root_media_publicationsarticle_.jpg

I could only think, “Here we go again” when I read “Not So Easy: City Seeks New Slogan” (Street Talk, Feb. 9). I am hopeful that the Brandcenter can help Venture Richmond come up with a theme, rather than another generic tag line but I am not optimistic.

In 1991 I was on a “theme subcommittee” of Richmond Tomorrow, another one of those “feel-good think tanks” that are equipped to rubber-stump the dull ideas of the power elite.

Yet our little group was a diverse slice of Richmond, dedicated to our mission. Something about us clicked and the idea came on us like a light from above. What is unique about Richmond and ties us all together, from our parks, through our boulevards, to our museums and our history? What makes the reason we are here, the James, more than an ignored viaduct of waste and stagnation? What, if embraced, could seed, grow, nourish and cultivate commerce and education?  What are we and what concept symbolizes our unique place in our nation? “Richmond: America's Urban Garden.”

The idea was lost on the striped ties and dark suits who ran the committee. If only we could establish that we are not generic, we are special.

Isaac Moses Regelson




Subscribe to this thread:

Add a comment

Connect with Style Weekly

Newsletter Sign-Up

The Flash
The Bite
The Scoop

Most Popular Stories

  • Zero Tolerance, Zero Sense

    Zero Tolerance, Zero Sense

    Noncitizens have the same constitutional rights as anyone else to not have their children ripped away.
    • Jun 26, 2018
  • OPINION: Et tu, Mayor Stoney?

    OPINION: Et tu, Mayor Stoney?

    Despite promises to be different, Mayor Stoney wants to reward Stone Brewing with a $20 million sweetheart deal that includes demolishing an historical structure.
    • Jul 3, 2018
  • OPINION: Failing the Test

    OPINION: Failing the Test

    If educators object to standardized testing, the answer is not to cheat but to find ways to teach the next generation about honesty.
    • Jul 10, 2018
  • More »

Copyright © 2018 Style Weekly
Richmond's alternative for news, arts, culture and opinion
All rights reserved
Powered by Foundation