Favorite

Style Weekly brings you SweepsWatch: May 2001. 

SweepsWatch

It's May sweeps, when the local television news teams pull out the big guns. There's no better time to captivate and impress viewers with journalistic training, hard-hitting investigations and in-depth reporting that makes a difference. As a community service, Style Weekly brings you SweepsWatch: May 2001.



Station: WTVR TV-6, CBS affiliate.

Report: "Blondes vs. Brunettes."

Investigator: Rob Cardwell, AM-anchor/reporter.

First aired: Thursday, May 3, 2001 (night of the "Survivor" finale).

The issue: "Do blondes have more fun?"

The setup: A woman in her 20s named Tiffany Hazelwood is a natural blonde. She will don an ugly brunette wig. Reporter will put her in three situations, as a blonde and a brunette, to find out, as he puts it, "Do blondes have more fun?"

Execution: 1) Tiffany goes to Richbrau, a club in Shockoe Slip. 2) She stands by a "broken-down" car. 3) She holds a map on a downtown street, trying to appear lost.

Results: In bar, four "amorous" guys approach blonde Tiffany. Only one approaches wig-wearing Tiffany. At car breakdown, four men stop to help the blonde. None help the brunette. On the street, four guys help the blonde. One helps the brunette.

Tone-setting effects: Chicka-bow music, some Caribbean-type music and some hip, techno-sounding club music. A tire-screech sound is used effectively.

Most seductive shot: In Richbrau, where the camera slowly pans up Tiffany's body, from her legs to her curvy hips, to the drink in her hands, to the far-off, misty look in her eyes, to her natural blonde hair.

Oddest sentence spoken by reporter: "Our lost little blonde can't find her way around town."

Proof this is an investigation: Faces of men approaching Tiffany in Richbrau are blurred to protect their identities. Plus, there is a special icon for this story.

Conclusion: "There you have it," Cardwell says. "Not exactly a scientific study. But you just saw with your own eyes — being a blonde is a bonus."

Anchor wrap-up:

Ray Collins: "Thank you, Rob. And by the way, hair-coloring kits are a $200-million-a-year business."

Stephanie Rochon: "I just need one to take some of these gray hairs out."

Collins: "You and me both."

Station motto: "Where the news comes
Favorite

Latest in Miscellany

Comments

Subscribe to this thread:

Add a comment

More by Jason Roop

Connect with Style Weekly

Most Popular Stories

  • Preaching for Peace

    Preaching for Peace

    As gun violence plagues the city, the Rev. Donte McCutchen seeks solutions.
    • Jun 15, 2021
  • Waive That Flag

    Waive That Flag

    A VCU teacher has students redesign Virginia flags to “reckon with dead symbols.”
    • Jun 8, 2021
  • Power to the People

    Power to the People

    A new documentary about the rise and fall of the Confederate monuments offers a sweeping history of resistance.
    • Jun 8, 2021
  • How to Get Back into Summer

    How to Get Back into Summer

    The sun is out, masks are down, normal is overrated. Here are five ideas to help reignite that summer feeling.
    • Jun 1, 2021
  • More »

Copyright © 2021 Style Weekly
Richmond's alternative for news, arts, culture and opinion
All rights reserved
Powered by Foundation