Style & Substance: Reasonable Chic 

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Lovers of H&M and Forever 21 have a new reason to celebrate: fab'rik has arrived at Short Pump Town Center, presenting another outlet for fashion-forward clothing at budget-friendly prices. Owner Melissa Burton (left) offers of-the-moment clothing with price tags under $100, except for the wide array of designer denim, which rings in a bit higher.

And unlike overstocked fashion hubs such as H&M, fab'rik provides a comfortable boutique environment, complete with cozy sofas, a plasma television and a water bar with more than a dozen specialty brands.

Targeting women and men in their early 20s to 40s, the boutique carries popular lines such as Free People, Tulle and William Rast -- along with a small selection of trendy items for children. Students should make a point to stop by on Tuesdays, when they'll receive a 15 percent discount on all purchases.

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