Style & Substance: A Fresh Addition 

click to enlarge pitcher008.jpg

Fraiche, one of Richmond's newest home boutiques, exudes a refreshing combination of simplicity and sophistication. The new store, located in the former home of Mango salon at 304 Libbie Ave., offers a well-edited collection of casually elegant furnishings, accessories, linens and pottery (like the Italian pieces by Wild Olive, above).

"We're trying to complement what's here [in Richmond] -- not compete," says co-owner Vickie Blanchard, a former interior designer who opened the shop with Lou Gambill in May.

Among the offerings are ceramic tableware by Juliska, fine linens from Matouk and landscape art by Charlottesville artist Isabelle Abbott. During "Fraiche Fridays," floral designer Sara Chifriller will design custom take-home flower arrangements, perfect for a housewarming or hostess gift. Open Monday through Friday from 10 a.m. to 5 p.m. and Saturday from 10 a.m. to 4 p.m.



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