October 22, 2019 News & Features » Cover Story


Santia Nance, 31 

Supervisor, Cultural Impact Lab Digital Engagement

click to enlarge santia_nance.jpg

Scott Elmquist

A media professional, Santia Nance pushes creative teams to reflect reality within the advertising world, pushing for people of color to be included in ads with a contextual lens that’s set to authenticity rather than force-fed standards of inclusion.

She starts at the conceptual phase, not just in casting, advocating for hiring diverse talent that allows for perspectives broader than that found in syndicated research.

Nance discovered her love for advertising through the Multicultural Advertising Intern Program, which she credits for being one reason she was able to get where she is today. For inspiration, she looked to her mother and grandmother, who instilled in her a desire to achieve more than they were able to. Nance continues to be involved with the program as a mentor.

“It’s important to me to show up to support younger people,” she says. “I’m proud to be in that position to allow others to see me and know that they’re represented. Because coming up, I didn’t have that role modeling.”

A hula hooper since high school, Nance rediscovered hula hooping after she graduated Virginia Commonwealth University after taking a class. These days, she’s the main force behind RVA Hoop House, an all-volunteer group that helps minority youth in low-income communities find artful expression and exercise options.

“Anyone who wants to learn hula hooping, I’ll teach them because it always puts a smile on their face,” she says of performing at local events. “I’m all about the hoop love and finding who I can make smile today.”

Back to the 2019 Top 40 Under 40


Latest in Cover Story


Subscribe to this thread:

Add a comment

Connect with Style Weekly

Most Popular Stories

  • Palms on the Potomac

    Palms on the Potomac

    Our day trip series heads to charming Colonial Beach, a relaxed small town featuring the second-longest beach in Virginia.
    • Sep 7, 2021
  • Co-working Co-conspirators

    Co-working Co-conspirators

    Richmond’s first Black- and queer-owned co-working space is open for business.
    • Aug 31, 2021
  • Deciding Factors

    Deciding Factors

    A close governor’s race between two wealthy Virginia businessmen could set the tone for broader national elections, but this time it’s not business as usual.
    • Aug 24, 2021
  • How to Access Your Vax Record Online (from VDH)

    How to Access Your Vax Record Online (from VDH)

    Be careful and avoid scams online.
    • Aug 30, 2021
  • More »

Copyright © 2021 Style Weekly
Richmond's alternative for news, arts, culture and opinion
All rights reserved
Powered by Foundation