Ronnie Cash, 44
Manager, Premiere 

What I Do

I deal with so many Santas every December [at Premiere Costumes] and I just like them. In helping everyone live their fantasies, I guess you could say I do live in a fantasy world. I just like Santa a whole lot. He's my favorite person. I think he's real.

People feel an overwhelmingness when they see this. They spend hours looking at the tree, the mantel, at all the Santas. Our families like to have Christmas dinner here, and it can't be anywhere else, so this year we'll have 35 to 40 people for dinner.

It seems like more people have gotten into the spirit this year and want to be happy. At first it was a little hard for me to decorate — I just wasn't feeling it. But I pulled out the decorations and started getting happier.

I am a very happy packrat. I collect everything and hate to throw anything away. I drive everyone around me crazy. We've gotten 15 new Santas in the last couple of weeks, and probably have about 560 altogether. I like to collect the different ethnic types of Santa — the Kwanzaa Santa, the Irish Santa, the Polish Santa.

There are a few Santas I just can't put away.

I don't think anybody's ever told me that there isn't a Santa, and so I've never stopped believing. There's a time that sticks out in my mind so much of my brother reading a story to me on Christmas Eve, and I heard Santa and his reindeer on the roof. And so my brother said we had to go to sleep, and so we did. I knew he was out there, and it sticks with me to this day.

— Interviewed by Deveron Timberlake,
Photographed by Chad Hunt

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