This is a past event.

Richmond Chapter of the American Marketing Association Luncheon

When: Thu., April 16, 11:30 a.m.-1 p.m. 2015
Email: info@amarichmond.org
Price: $20-$40.
amarichmond.org
Eric Paquette, Senior Vice President and the CEO of Copernicus Marketing Consulting and Research, will present a lecture about how Panera Bread leveraged big data from their MyPanera program and combined it with primary and secondary market research to develop a harmonized single view of the customer.

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