Reel Truth 

Let's control the need for campaign dollars, by banning all 30- and 60-second spots from any broadcast medium that uses the public airwaves.


Now that the hoopla over the Supreme Court's decision to allow political giving by corporations is dying, it's time to consider real political reform — reform that might address the deficit of trust the president proclaimed in his State of the Union address.

What everyone yelling at the high court forgot is that every previous effort at campaign-finance reform — including McCain-Feingold — managed only to increase the power of money in politics. The terms soft money, 527 groups, political-action committees and a host of others grew from past attempts to control giving.

Have you seen the latest reform? To handle the $17 million in political dollars coming from out-of-country companies, a congressmen has introduced a bill to ban money from any company with more than 5 percent foreign stockholders.

Imagine the Federal Election Commission — which has successfully policed what? — trying to determine the nationalities of hundreds of thousands of ever-changing stockholders?

The court majority must have realized that citizens think in terms of the spirit of the law and the politicians and lobbyists who write the law know the absolute letter of the law. Consequently, as post-World War II history illustrates, by the time the ink is dry on the latest campaign finance reform, the money pouring through its loopholes will resemble Noah's flood.

Through Citizens United v. Federal Election Commission, the court is giving us the chance to return to intelligent discussion of our issues.

Let's control the need for campaign dollars, not the collection of them, by banning all 30- and 60-second spots from broadcast, cable, satellites — anything electronic that somehow uses the public airwaves.

Congress, of course, has been controlling speech on the airwaves with Supreme Court approval since at least the Federal Radio Act of 1927. Stations cannot edit political commercials and must offer the same time package for the same price to any politicians who want it.

And what do they do with that time? They primarily tell us how bad their opponents are. After 60 years of television spots, we've come to believe them.

Throughout our history, the Supreme Court has always ruled that political speech can be controlled as long as all political speech is controlled. “Congress shall make no law abridging the freedom of speech” has never been held to be absolute.

The issues in front of this country are complex, too complex perhaps to be discussed in a 90-minute film such as the anti-Hillary product behind the court's decision, but certainly too complex for any 30-second spot on TV. The more we phrase our issues like bumper stickers, the less able we are to deal with them.

Called “time, place and manner” restrictions, these existing limits on political speech imply courts would uphold a ban on audio and video spots from television, cable and satellites. Today, for example, we have free-speech zones, which keep demonstrators away from party conventions, electoral signs are banned from public transit advertising, and anti-abortion protestors are forced to stay specific distances from clinics.

If the First Amendment were absolute, none would stand up in court.

I'm not suggesting that Congress ban all political speech from the airwaves. I'm suggesting that political speech over the air and cable must be long enough that it addresses issues and not personalities. People, corporations, unions and PACs could still spend all the money they want but in lengths long enough to speak with rational — rather than manipulative — voices.

With a 30-60 ban, the need for money in politics actually would plummet.

Why? Knowing that the second showing of a 30-minute or hour-long film would get zapped by millions of TV clickers, politicians and their backers would think twice about reruns while today campaign operatives say a 30-second spot must be seen at least 12 times by the independent voter to have the desired effect.

Today, about three-quarters of political spending goes to broadcast spots.

Most importantly, banning all broadcast political spots would force politicians back to the First Amendment's true purpose — unfettered political discourse, not unfettered 30-second trash.

Newspapers, magazines and true broadcast news shows — whose reporters at least attempt objectivity — would regain audience because vicious attack spots would move to the Internet, where viewers rarely see anything they don't already agree with. The so-called great right-wing conspiracy could bash Hillary Clinton on YouTube, for example, with hardly any independent voters stumbling across a half-dozen of her out-of-context words.

For context, voters would turn to long broadcasts, both pro and con, and then the morning paper to discover the social, political, historical and economic background to any proposal.

The basis of the First Amendment, after all, is the concept that truth will prevail in a free marketplace of ideas. Banning tiny bits of political time from television and radio keeps the unbridled marketplace while still allowing anyone to say anything he, she or it wants.

And, most importantly, it would return this nation to those crucial concepts of ideas and truth.
Randy Salzman is a former journalism teacher at Virginia Union University and a transportation researcher who lives in Charlottesville.




Subscribe to this thread:

Add a comment

More by Randy Salzman

Connect with Style Weekly

Most Popular Stories

Copyright © 2021 Style Weekly
Richmond's alternative for news, arts, culture and opinion
All rights reserved
Powered by Foundation