Redskins Spiked Training Camp Sponsorship Deal, Officials Say 

click to enlarge The park area was a late addition to plans for the Redskins camp after the city realized the space would be needed to accommodate crowds.

Scott Elmquist

The park area was a late addition to plans for the Redskins camp after the city realized the space would be needed to accommodate crowds.

The Washington Redskins shot down a potential naming sponsor for the park at the team’s new training camp, according to the Richmond Economic Development Authority, which developed the site on behalf of the city.

The terraced park area was a late addition to the camp and responsible for a surprise $1 million cost overrun to the project, which was expected to cost $10 million.

When Style Weekly first reported the increased cost in May, the authority said it would sell naming rights to the area to cover the difference.

But at its meeting last month, board member Anne Greever reported that after lining up a sponsorship deal that had been considered “clear sailing,” the Redskins nixed it because the team viewed the potential sponsor as a competitor to an existing national sponsor.

The Redskins’ contract with the authority gives the team the authority to make the final decision on local sponsorship deals that would help the city recoup the cost of building the training camp.

“They had a fish on the hook,” Greever said. “They had gotten a sponsor lined up but didn’t realize about the contractual conflict and now they’re back to square one.”

Greever declined to name the potential sponsor, saying the sale was being handled by SMG, a multinational venue-management company under contract to operate the camp.

Through a spokeswoman, SMG’s regional manager, Dolly Vogt, declined to cite an asking price for the naming rights. “There is not just one deal or one price presented at this time,” she said in a statement.

She also disputed the notion that a deal had been lost. “There are several proposals for the park naming rights that have been pitched,” Vogt said.

But asked whether the report presented by the authority was inaccurate, she declined to comment through a spokeswoman. The Redskins didn’t respond to an email requesting comment.

Greever couldn’t be reached for further comment, but said during the authority meeting that SMG has other prospects and “they’re working hard on it.”

At the same meeting, authority board member Richard Johnson reported that it has yet to find a tenant for office space it built at the camp. The authority planned to use proceeds from future rent to help repay the city the $10 million it loaned to finance the project.



Subscribe to this thread:

Add a comment

  • Re: Richmond Seeks to Open Up Its Process for Selling Property

    • The city waits far too long before initiating legal action to collect delinquent taxes and…

    • on July 23, 2017
  • Re: When it comes to living near a landfill, how close is too close?

    • Live near 2 Landfills in Madison Mississippi. This land was land giving to the black…

    • on July 23, 2017
  • Re: Move Over Cat Cafe: Get Ready For Lizards and Lattes in Richmond

    • Oh, and here's the permit for exhibiting wild animals, which also details related codes: https://www.dgif.virginia.gov/forms-downlo……

    • on July 23, 2017
  • More »
  • Latest in News and Features

    More by Ned Oliver

    • Auto Spying

      Auto Spying

      Virginia lawmakers are fighting against the use of license-plate scanners by police. But what about the people privately watching your whereabouts?
      • Apr 28, 2015
    • City Explores Tax on Richmond Airbnb Rentals

      City Explores Tax on Richmond Airbnb Rentals

      • Apr 21, 2015
    • Flash Forward

      Flash Forward

      Richmond is getting a $54 million, high-speed bus line right down Broad Street. But do we need it? Here are the answers to seven questions you might be asking.
      • Apr 21, 2015
    • More »

    Copyright © 2017 Style Weekly
    Richmond's alternative for news, arts, culture and opinion
    All rights reserved
    Powered by Foundation