Most Unusual Dating Service 

Critics' Pick

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Scott Elmquist

Daviece Clement wanted to find love without resorting to online dating. One billboard and six interns later, the former ad executive turned hairstylist has created a dating service just for her. Within 54 dates, all documented on her website,, she hopes to find the One. The message behind her campaign, however, is bigger than her. “I want other women to take a stand for what they want,” Clement says. “It doesn’t matter if it’s a mate or a new career.”
(Sorry, no information is currently available for other years in this same award category.)

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