Favorite

From Light to Gold, Marlboro Irks FDA 

street26_marlboro_300.jpg

What's the difference between a Marlboro Light and Marlboro Gold? That's a question that the U.S. Food and Drug Administration wants answered.

In its latest spat with Richmond-based Philip Morris USA and its parent company, Altria Group, the FDA is questioning whether the world's largest cigarette manufacturer has cleverly disguised its white-and-gold Marlboro Light packaging with lettering that switches Marlboro Lights to Marlboro Gold Pack.

When the FDA took over regulation of tobacco last year, a move encouraged by Altria, it banned the marketing and advertising of cigarettes as so-called lights with lower tar, noting that they're still dangerous people killers. The ban took effect June 22.

Unless one reads the label closely, however, the new Marlboro Gold pack looks almost exactly the same as the older pack.

This is the second brouhaha Altria has had with the FDA. In March, Altria asked the FDA to remove four people it didn't like from a 12-person panel set up to oversee the agency's new regulations. Altria says the four panelists testified for plaintiffs in health lawsuits against it, making them biased.

Favorite

Comments (4)

Showing 1-4 of 4

Add a comment

 
Subscribe to this thread:
Showing 1-4 of 4

Add a comment

  • Re: The Brain-Makers

    • Hi everyone, this is good news, a perfect and greats one. My daughter of 17years…

    • on September 22, 2017
  • Re: Need a Flu Shot? The Richmond Health District Is Offering Them for Free on Oct. 6.

    • somebody has to be paying for it ???

    • on September 22, 2017
  • Re: How Jim Crow Codified the Bigotry Already Woven Into the Fabric of Virginia

    • Vincent, although Booker T. Washington was a very brilliant man he was criticized during his…

    • on September 21, 2017
  • More »
  • Copyright © 2017 Style Weekly
    Richmond's alternative for news, arts, culture and opinion
    All rights reserved
    Powered by Foundation