Favorite

From Light to Gold, Marlboro Irks FDA 

street26_marlboro_300.jpg

What's the difference between a Marlboro Light and Marlboro Gold? That's a question that the U.S. Food and Drug Administration wants answered.

In its latest spat with Richmond-based Philip Morris USA and its parent company, Altria Group, the FDA is questioning whether the world's largest cigarette manufacturer has cleverly disguised its white-and-gold Marlboro Light packaging with lettering that switches Marlboro Lights to Marlboro Gold Pack.

When the FDA took over regulation of tobacco last year, a move encouraged by Altria, it banned the marketing and advertising of cigarettes as so-called lights with lower tar, noting that they're still dangerous people killers. The ban took effect June 22.

Unless one reads the label closely, however, the new Marlboro Gold pack looks almost exactly the same as the older pack.

This is the second brouhaha Altria has had with the FDA. In March, Altria asked the FDA to remove four people it didn't like from a 12-person panel set up to oversee the agency's new regulations. Altria says the four panelists testified for plaintiffs in health lawsuits against it, making them biased.

Favorite

Comments (4)

Showing 1-4 of 4

Add a comment

 
Subscribe to this thread:
Showing 1-4 of 4

Add a comment

Connect with Style Weekly

Newsletter Sign-Up

The Flash
The Bite
The Scoop

Most Popular Stories

  • The Year in Review

    The Year in Review

    From history-makers to movers and shakers, what we’ll remember from 2017.
    • Dec 12, 2017
  • Hooked

    Hooked

    How two Richmond friends assembled a president, rock stars and acclaimed outdoorsmen to produce a national love letter to fly fishing.
    • Dec 5, 2017
  • Shaka Smart Returns to the Stu as Rams Fans Hope Against tough Odds

    Shaka Smart Returns to the Stu as Rams Fans Hope Against tough Odds

    • Nov 28, 2017
  • The 2017 Holiday Almanac

    The 2017 Holiday Almanac

    From old-school Richmond traditions to handmade markets, winter fashion and filmmaker John Waters’ offbeat holiday tips, we’ve got the early holiday feels.
    • Nov 21, 2017
  • More »

Copyright © 2017 Style Weekly
Richmond's alternative for news, arts, culture and opinion
All rights reserved
Powered by Foundation