Bill Goss 
Member since Nov 19, 2015


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Re: “Lite 98 Parts Ways With Morning Show Hosts Chris and Kris

Having spent 15 years in radio, as an announcer, I know that it boils down to this: Ratings and dollars. The higher one's ratings, the higher the advertising dollars. An announcer(s) staying in the middle of the ratings pack will not last but so long. If Chris and Kris had a top five rated show, and rising, they would still be employed by the station.

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Posted by Bill Goss on 11/19/2015 at 11:02 AM

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