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Goods and Services

Best Fine Jewelry Store 

First Place: Diamonds Direct

11131 W. Broad St.
967-0500
diamondsdirect.com

Second Place: Adolf Jewelers

Third Place: Schwarzschild Jewelers

When you’re shopping for a piece of compressed carbon, it’s sometimes hard to know what you’re looking for. Diamonds Direct wants to help. It bills itself as a diamond wholesaler, cutting out middleman markups on jewelry. The southeastern United States chain has had its Short Pump location for about five years now, and manager Dianne Gatto says about 90 percent of business is engagement and bridal rings. “We don’t have the same cookie-cutter rings that everyone’s able to find,” she says. “We have rings that fit people’s personalities.” Gatto also cites its lifetime free maintenance on purchases, as well as two jewelers on premise who also do outside repairs.

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