Favorite

Bartender in Richmond Tourism Ad ‘Shocked’ by Hipster Headline 

hipsters.jpg

So, how does Derek Rowe feel about becoming the face of Richmond hipsters?

“I’m a husband and father of two very small kids,” he says. “I just happen to have tattoos, and we wear plaid behind the bar. I don’t know why that necessarily brands me a hipster.”

Rowe, a bartender at Rappahannock on East Grace Street, posed for what became the “History+Hipsters” ad for Richmond Region Tourism. He is pictured smiling, handing off a beer to hypothetical tourists just out of frame. He says he thought the word “hipster” was being used as a joke during the shoot and was “shocked” to see they used it in the ad.

In his book, hipsters are group of people looking for the next new thing. Or, he says, someone who “has a problem paying $7 for a beer, but no problem paying $200 for a pair of jeans.”

Still, he says he’d be happy to offer his services again. “If Richmond wants to promote this kind of thing -- the regional food and the craft bar scene, dads who bartend -- I’d be a part of it.”

And if someone wants to call him a hipster, he won’t protest. Doing so, of course, would make him a hipster.

Favorite

Latest in News and Features

Comments (5)

Showing 1-5 of 5

Add a comment

 
Subscribe to this thread:
Showing 1-5 of 5

Add a comment

More by Tom Nash

Connect with Style Weekly

Most Popular Stories

  • COMMENTARY: Pedestals with Purpose

    COMMENTARY: Pedestals with Purpose

    Richmond should carefully examine what to do with the remaining pedestals from the Confederate monuments – considering each individually.
    • Jun 22, 2021
  • Moving Pictures

    Moving Pictures

    Lucy Dacus revisits her Richmond upbringing on new album, “Home Video.”
    • Jun 22, 2021
  • Power to the People

    Power to the People

    A new documentary about the rise and fall of the Confederate monuments offers a sweeping history of resistance.
    • Jun 8, 2021
  • Preaching for Peace

    Preaching for Peace

    As gun violence plagues the city, the Rev. Donte McCutchen seeks solutions.
    • Jun 15, 2021
  • More »

Copyright © 2021 Style Weekly
Richmond's alternative for news, arts, culture and opinion
All rights reserved
Powered by Foundation