Last year on Valentine’s Day, RVA Coffee Love asked you to buy an extra cup of coffee for someone else when you ordered yours at a local coffee shop. This year, reconfigured as RVA Pancake Love, the same group is asking everyone to come to the Broadberry on Feb. 14, from 9:30 a.m.–12:30 p.m., and eat pancakes instead. It’s to benefit FeedMore and the idea is a lot more interesting than you probably would imagine.

The event organizers asked local artists to cook up the pancakes and throw a little creativity in with the batter. (Check out Hedcakes to get a feel for what they’ll be up to.) Hedcakes’ Steve Hedberg will lead the pack with other artists including Noah Scalin, Ryn Bruce, Doug Orleski — who draws Style‘s weekly cartoon RVA Coffee Stain — Christiana Woodward and more.

And take note — gluten-free pancakes will be available as well.

So, no excuses. It’s an all-you-can-eat event and the profits go entirely to FeedMore. The organizers are encouraging pancake lovers to purchase an extra ticket for someone else when they buy their own. The cost is $15 for adults and for children 12 and under, tickets are $5. For more information, visit rvapancakelove.com.

Correction: Steve Hedberg’s name was misspelled when this story originally published.