She can pull off a dress made entirely of paper products — except for the derriere, which was fabric — and raises millions of dollars for the city’s most prestigious museum, the Virginia Museum of Fine Arts, which recently expanded and somehow nabbed Picasso. Yup, there’s something about Pam Reynolds that sticks with you. Sorry, Kollatz, we love you but you’re a nerd. And Bevins? You can’t sell us like so many mattresses. Reynolds is just out of the reach of us middle-class mortals.

Second Place: Harry Kollatz Jr.

Third Place: Bill Bevins