Justin Lacy, 29: Financial Planner at Financial Services of Virginia

Goochland County has made its mark on Justin Lacy. He grew up and attended high school there, learned how to duck hunt and played sports. He’s vice president of the county Chamber of Commerce and is on the planning committee of Goochland Leadership Enterprise devoted to local issues.

Otherwise, he’s helping hundreds of clients manage their financial portfolios and retirement and educational planning at Financial Services of Virginia. He went there in 2008 after graduating from Radford University with degrees in marketing and management. He’d wanted to go into commercial real estate but he was entering the job market during the Great Recession. So he landed on financial planning.

“I enjoy working with people and knew I’d be in sales,” says Lacy, who expects to get his certified financial planner distinction by next year. His specialty is retirement planning, but he also sets up college programs and advises on risk management.

Besides the chamber, he’s active in the Goochland Rotary Club, helping with road cleanup and splitting firewood for residents. Big events are Thanksgiving and Christmas, when he helps distribute turkey dinners to 30 needy families. He’s also active in Meals on Wheels.

His love of the outdoors also has led him to Ducks Unlimited, a national organization devoted to wetland preservation. “I spend a lot of time on that, raising money for the Goochland and national branches,” he says.

Despite his connection with the county, Lacy acknowledges that Goochland isn’t “the most exciting place,” and he lives in the West End. But he says that someday he hopes to move back to the county he loves.


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