Griffith’s enterprise, which she runs from her home, has grown from a source of gifts for her friends and family on birthdays and other special occasions to a small business with customers from Wyoming to New York. And it grew without much of a marketing budget, she says.

“I never asked for one piece of publicity,” she says. “My motives are totally ungreedy. I give away as many as I sell.” Otherwise, she attributes her success to a simple reason: “I’m doing something that makes people happy.”

The tiaras cost $14 to $35 each, and come in such styles as a birthday tiara ringed with candles, a Halloween style complete with hanging spider, and a bridal tiara decorated with a veil.

Though the tiaras are special-order only, Griffith says she turns out six to eight of them a day at about one hour per piece. So far, her brush with national press hasn’t sent a flood of orders her way, but she says that’s OK. “I’m not swamped,” she says. “It’s been very manageable.”

— Declan Gould

For more information: www.tiaralady.com