Charged Up Live

Images from last weekend's city-sponsored, Charged Up hip-hop festival.

The city-sponsored event is the latest and largest community-building project of Noah-O, the singular entrepreneur who founded “inspiration through action” record label Charged Up Entertainment in 2002.

Since then he has built a empire based on recording, shoes, and multi-channel mentoring and leadership by example. The four-day Charged Up festival included a block party, bike ride, a basketball game, small business pitches, panels, producers, and a kaleidoscope of musical artists.

Over several nights and multiple venues, performers sprinted through high-energy, short duration sets, often 15 minutes or less. (Headliners got longer, but not that much longer.) “Hip-hop in Richmond is really blowing up to a whole new level,” said Osmond Chisholm, who performs as O-Z. “It’s getting really wild out here.”

All photos by Peter McElhinney.

Amir Driver set
Bub Styles
Charged Up Fest Organizer Noah-O.
Host Curvy Body Ivy with Jasmyn B.
Hellyway
GEE$ money rocks the crowd.
GEE$ performs.
D.M.P
3WaySlim set.
LBE Hunt
LBE Hunt
Lili Chanel of 106.5 The Beat
The merch table at the Charged Up fest.
St. LeMoor
Rah Scrilla
Rah Scrilla’s set.
P2P Rixh
OZ in performance.
Zhe Aqueen
Y_R_1
VarrVenom
Umbrella Collective
Umbrella Collective (Pro Dillinger, Snotty, Mickey Diamond, Big Trip).

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