A delivery guy from Polyface Farms dropped off bacon, eggs and grass-fed beef at Boom Boom Burgers today, signaling a savvy new player in edible Richmond. The burger joint at 1703 E. Franklin St. in the former PapaNingo spot, is the first in what owner-founder Josh Eftekhari hopes will become an urban trend.  “We want to show that a local food system is commercially viable,” he says — not just buzz words but in practice.

Boom Boom opened yesterday and promptly filled with customers thanks to Eftekhari's tweets, Facebook updates and YouTube videos, highlighting what's different about the business. “We want to serve nutritionally dense foods and we want to use social media to do that,” the former corporate professional says. “I think consumers are making decisions more based on ingredients now,” which means he's working with small farmers for goods to make his own ketchup and aioli, and to supply mushrooms, sweet potatoes and cheeses, in addition to the Polyface goods.

Burgers include the Mrs. Boom (Colby, ketchup and pickles for $7.50), the classic, which adds grilled onions and Boom sauce; and meat-free cheese melts for $5 and $6. The business serves Tuesdays through Saturdays from 11 a.m. with more evening hours starting next week.

Read Style for more details about this business, which is designed to grow into a multi-unit concept with sights on VCU and Charlottesville.