Friday, July 24, 2015

New Country Station Appears Ready to Launch Monday

RadioInsight reports on FM changeover.

Posted By on Fri, Jul 24, 2015 at 4:15 PM

Richmond's country radio competition appears to be kicking up.

Newsradio 1140 WRVA, which started a simulcast on 98.5-FM last year, has been playing construction sounds today, promising "something new" starting Monday morning at 9.

click to enlarge people_most_unlikely_signal.jpg

Owned by iHeartMedia, the station has registered, Lance Venta reports in a blog on

iHeart has also registered for 98.5 W253BI Glen Allen/Richmond, VA. W253BI will give Richmond its fourth Country station joining SummitMedia’s “K95” WKHK and Alpha Media’s “98.9/100.3 The Wolf” WLFV/WARV-FM and Classic Country “93.1 Hank-FM” WWLB.

The domain refers visitors back to iHeart.

Aaron Sutten, director of marketing and promotions for iHeartMedia Richmond, declines to discuss the changes before Monday.

iHeart, which also locally owns Q94, XL102 and 106.5 The Beat, must have sensed an opening in the market for a new country station. Longtime Richmond powerhouse K95, owned by Summit Media, sunk in Nielsen's quarterly spring ratings from the No. 2 spot to No. 8.

That's according to the topline ratings information released by Nielsen on July 16, measuring the average share of listeners from 6-10 a.m., ages 12 and older.


Comments (9)

Showing 1-9 of 9

Add a comment

Subscribe to this thread:
Showing 1-9 of 9

Add a comment

Readers also liked…

Connect with Style Weekly

Studio Blog

  • PREVIEW: A Month Celebrating India at Gallery5

    PREVIEW: A Month Celebrating India at Gallery5

    • Sep 7, 2021
  • Stuff to do this Week

    Stuff to do this Week

    Yes, the Amazing Acro-cats are back in town plus more great bands ...
    • Aug 30, 2021
  • More »

    Copyright © 2021 Style Weekly
    Richmond's alternative for news, arts, culture and opinion
    All rights reserved
    Powered by Foundation