Thursday, August 18, 2011

Fat Tire Frenzy

More about the Colorodo brew's RVA launch. Plus, three questions with the distributor.

Posted By on Thu, Aug 18, 2011 at 11:34 AM

Richmond’s Fat Tire beer fans are marking their calendars for Monday, Aug. 22. I emailed three questions to Robb MacDonald, general manager of Specialty Beverage, who responded via Droid while on vacation:

I emailed three questions about the rollout to Robb MacDonald, general manager of Specialty Beverage, who answered from his Droid while on vacation:

1) Fat Tire seems to have rabid fans. When and where will they be able to put their hands on it first?

Fat Tire as well as several other styles of beer from the New Belgium Brewery will be available for purchase in many Richmond area restaurants, bars, bottle shops, supermarkets and convenience stores as of Monday, Aug. 22. … Whole Foods, Total Wine, Ellwood Thompson's, Mekong, Capital Ale House and many others!

2) How does Fat Tire fit into your line of beers? What others are coming to town, and when?

The New Belgium Brewery is the third largest craft brewery in the U.S. Their extensive and unique portfolio of products, led by its flagship Fat Tire Amber Ale, will fit in nicely with Specialty Beverage’s offering of hand crafted local, regional and international offerings. As far as other “coming attractions” with regard to craft beers, we have a few things in the works. Stay tuned!

3) How would you describe the taste of Fat Tire?

Brewed in the Belgian style, Fat Tire has a beautiful amber color. The perfect balance of malt and hops makes this smooth-drinking beer a flavorful, refreshing and aromatic experience.

MacDonald adds that the website offers a beer finder, which directs you to where certain beers are carried locally. There’s also a mobile app called Beer Cloud for iOS and Android.


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