With an eye to increasing the area’s 6 million annual visitors, the Richmond Metropolitan Convention & Visitors Bureau today unveiled a new, high-definition commercial for Richmond.
Close to a hundred city boosters came to the Third Street visitors’ center Tuesday morning to watch the premiere of the video. Versions will be promoted online, shown at conferences and used in the bureau’s pitches to meeting planners.
On its own, a video can’t make people decide to visit Richmond, acknowledges the bureau’s e-marketing manager, Mike Ritchie. Its intention, he says, is to be a preview of “the region’s coming attractions.”
The video packs a lot of Richmond attractions into just three minutes and 30 seconds. In order:
- The J.E.B. Stuart statue
- Lewis Ginter Botanical Garden
- The Citie of Henricus
- Biking
- Rafting
- Grooving
- “Garden parties — and mosh pits.”
- “Monuments — and microbrews.”
- “High style — and heavy ink.”
- Thomas Jefferson
- Pocahontas
- Edgar Allan Poe
- The Shockoe Slip parking lot where religious freedom was born
- The Geico caveman developed (and since dropped) by the
- Martin Agency
- Goats
- Indoor rock-climbing
- Segways
- Museums
- A fish statue painted with the Confederate flag
- Cannons
- Short Pump Town Center
- Farms
- The Slave Trail
- The Virginia Historical Society
- More cannons
- The VMFA
- Live music
- Sushi
- Hibachi
- Thai food
- Giraffes
- Parakeets
- Go-karts
- Carytown
- Learning
- Canal boat rides
- The Virginia State Capitol
- Hollywood Cemetery
- Roller coasters
- Whitewater
- Golf
- NASCAR
- Colonial Downs
- The Rams
- The Flying Squirrels
- “The Richmond Region is the place, people.”
- Hugging
- Another cannon
- Jumping
- “It’s a place filled with flowers. Statues. And beauty.”
What do you think? Did the bureau leave anything out?
