Marshe Wyche, 28 

Co-Founder, Rumors Boutique

click to enlarge SCOTT ELMQUIST

Marshe Wyche is a woman on a mission — many missions. "Wake up early, eat good food, work hard and check off as many things as possible," the 28-year-old says. "You're only young for so long."

Speaking from Denver, she's ecstatic describing recent finds on a thrifting trip with business partner Casey Longyear — a former Top 40 Under 40 recipient — more than a thousand miles from home. "We've knocked out 25 stores in five days," she says, laughing. The pair takes pride in scouring the globe for pre-loved treasures that aren't your average secondhand fare. "It's so great when you are shopping and see something you know one of your customers would want. I see an item and I just imagine them with it on," Wyche says. "Fulfilling the need to accessorize and help them present their personalities is amazing."

The self-proclaimed "biggest Richmond cheerleader in the world" has boundless energy and uses it to benefit others — her customers, employees or the hundreds of artists and musicians who have showcased their work at the shop since it opened in 2007.

Five years ago, she was sharing a twin bed with Longyear, living in the store. With no loan assistance and zero debt, she's created a space that fosters community and embraces the creative vibe of the city. "We're not just a store, we're a lifestyle," she says. Wyche has supported countless nonprofits such as Camp Diva and Girls Rock!RVA through shop-for-a-cause events. And she hopes her entrepreneurial spirit will inspire others, she says: "We want people to know you can be young and get things done."

Comments (4)

Showing 1-4 of 4

Add a comment

 
Subscribe to this thread:
Showing 1-4 of 4

Add a comment

  • Re: Christopher Davis, 39

    • Amen Billy.
      It's like Wendy getting recognition for starting Wendy's.

    • on December 4, 2016
  • Re: Neil Amin, 33

    • Good morning mr. Neal my name is Kearies Johnson I am an employee at She-Man…

    • on December 2, 2016
  • Re: Christopher Davis, 39

    • Who is the real genius behind Alamo BBQ? He is handsome, has a restaurant of…

    • on December 1, 2016
  • More »
  • Latest in 2012 Top 40 Under 40

    Copyright © 2016 Style Weekly
    Richmond's alternative for news, arts, culture and opinion
    All rights reserved
    Powered by Foundation