Cupid Shuffle: Hairstylist Launches Husband Hunt 

click to enlarge Richmond hairstylist Daviece Clement has launched a fullscale marketing campaign around her plan to go on 54 dates this year in search of her future husband.

Scott Elmquist

Richmond hairstylist Daviece Clement has launched a fullscale marketing campaign around her plan to go on 54 dates this year in search of her future husband.

Yes, Richmond hairstylist Daviece Clement is tired of being single. She was set to kick off her much-publicized husband search New Year's Eve with a website launch soliciting dates. Sure, she'll end the week with a party featuring a signature cocktail by a corporate sponsor. And yes, perhaps you'll notice the billboard and storefront posters seeking volunteers for one of her 54 planned dates in 2014.

But, says the 32-year-old former ad agency executive, "What I don't want to do is have this come across as a gimmick."

Little late for that? Still, give her credit for creativity and resourcefulness. The former Martin Agency executive is doing what she does well: pitching a concept.

"I want other women to take a stand for what they want," Clement says. "It doesn't matter if it's a mate or a new career."

That thought kept her from backing out after the campaign was announced in October, she says. "One morning, I was sitting there getting ready for work, and I thought: 'Oh my God, what if I don't meet the right guy? Am I going to be embarrassed?' I settled myself by saying that's not the bigger picture here."

While she hopes to find her partner in the next year, she says, a wedding isn't in the equation just yet.

"I think it takes time to really get to know someone," Clement says. "It's not something I want to just jump into. This is a big journey."

The kickoff party is Friday at Balliceaux, where corporate sponsor Ciroc liquor will supply a drink titled 54.

"I have not tried it yet," Clement says, "but I know that it's very good."

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