12111 W. Broad St.
Second Place: Vogue Flowers and Gifts
Third Place: Coleman Brothers Flowers
Competition in the floral business today comes from large, publicly traded companies. “We’re just the little fish in a great big pond trying to swim around and not get swallowed up,” says Strange’s president, Bob Gouldin. With 80 years in business, Strange’s has proven to be an excellent swimmer. Gouldin says the year is off to a much better start than last, when it snowed on Valentine’s Day: “For florists that’s as bad as it gets.” At the floral company’s two garden centers, Gouldin says Richmond continues its spring love affair with begonias, petunias and impatiens. It’s May, so if you’re looking for Vogue’s owner, Steve Papoulakos, he’s likely cutting peonies at his Hanover County flower farm. Papoulakos oened Vogue 30 years ago and attributes his success to quality, selection, price and a sharp eye to current trends. Coleman Brothers makes online ordering of bouquets and baskets a breeze.