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Re: “Who Killed Bill's?”
So, the message wasn't that Bill's closed, but it closed because of the climate and economy in Richmond, Virginia. So my question is, "Is it that bad around here?" I have had the privilege of being involved with many Richmond and Virginia funded media campaigns to draw new business, more residents and attract visitors....inviting anyone who would like to come here and share in all that our city has to offer. The message our city delivered was optimistic and compelling, expressed in detail with verifiable statistical data, beautiful footage of the vibrant, local scenery, the unique sights and sounds of our culture and interviews of our energetic, forward thinking people.If you were to know nothing else about Richmond, you'd think much differently after viewing this commercial. All of this done with more money and exposure than we could muster to send our message. Would this make you want to move here? Clearly, we can't even manage to keep a BBQ shop open. I am deeply bothered by the branding of Richmond created by this ad and ask that it be pulled immediately. It isn't accurate, it doesn't serve the people and it is damaging to ongoing efforts made to brand Richmond as the awesome city that it is.