With an eye to increasing the area’s 6 million annual visitors, the Richmond Metropolitan Convention & Visitors Bureau today unveiled a new, high-definition commercial for Richmond.
Close to a hundred city boosters came to the Third Street visitors’ center Tuesday morning to watch the premiere of the video. Versions will be promoted online, shown at conferences and used in the bureau’s pitches to meeting planners.
On its own, a video can’t make people decide to visit Richmond, acknowledges the bureau’s e-marketing manager, Mike Ritchie. Its intention, he says, is to be a preview of "the region’s coming attractions."
The video packs a lot of Richmond attractions into just three minutes and 30 seconds. In order:
The J.E.B. Stuart statue
Lewis Ginter Botanical Garden
The Citie of Henricus
"Garden parties -- and mosh pits."
"Monuments -- and microbrews."
"High style -- and heavy ink."
Edgar Allan Poe
The Shockoe Slip parking lot where religious freedom was born
The Geico caveman developed (and since dropped) by the
A fish statue painted with the Confederate flag
Short Pump Town Center
The Slave Trail
The Virginia Historical Society
Canal boat rides
The Virginia State Capitol
The Flying Squirrels
"The Richmond Region is the place, people."
"It’s a place filled with flowers. Statues. And beauty."
What do you think? Did the bureau leave anything out?
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