Unlike most Richmond companies, CarMax has ridden the recession fairly well. It's expanding again thanks in large part to its consumer-focused business model and computer systems. Behind that is Tom Folliard, CarMax's chief executive and president, who defies convention. He's been something of a power outsider, but he's slowly branching out, most recently joining the board of directors of Eugene Trani's (No. 26) new think tank. And unlike chiefs of some faltering companies, Folliard received no bonus atop his base pay of $850,000 for 2010.