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For several months, a team at Style Weekly has been immersed in one of the most ambitious projects we've tackled in our 25 years. We'd like you to meet our new bimonthly magazine for Richmond women called Belle.
With it we say farewell to our award-winning quarterly publication, Cue, which focused exclusively on fashion and beauty. So what happened?
Put simply, Richmond women told us they wanted more. They wanted an upbeat, refreshing magazine that touched on a wealth of topics -- arts, food, fashion, health, entertaining. A magazine that kept them in mind, with stories of inspiring, successful and fascinating local women. A trustworthy publication that would help them decide how to best spend their time and money.
Just as importantly, women told us such a locally produced magazine was sorely needed in the Richmond market. Sure, they kept up with a variety of national and regional publications that provided interesting and useful content. But they wanted stories from people who understood life here, in their backyard.
We accepted the challenge. The result is Belle, whose premier issue is included in this week's Style and at various locations around town.
In creating the magazine, we set up a few rules for ourselves. Here are some: We are primarily and passionately local. You'll find 100 percent local content. Original stories from the people who know Richmond best.
We help successful-minded women to get the most out of life in Richmond. Belle is for women who want to lead fun, enjoyable, meaningful, fulfilling lives. We understand your challenges and want to help provide solutions.
We have a smart, accessible and forward-thinking sense of fashion, embracing both classic and modern tastes. Sure, that outrageous dress in W is cool. But what can you wear in Richmond? We'll share what's wearable and beautiful in real life. And we'll have some ideas for splurging, too.
We speak to women with respect, and show an appreciation for their diversity and common bonds. We want to find the common threads that unify our readers. We want you to feel connected to the larger community of women. We'll do our best to highlight culture that's alive across the city.
That's Belle. Welcome to it. We hope you enjoy this issue, and look forward to hearing what you think at firstname.lastname@example.org.
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