More than any other Power Lister, the University of Richmond president has come to represent the city's conscience. The renowned Southern history professor whose book, “The Promise of the New South: Life After Reconstruction,” was a Pulitzer finalist, has pushed to reconcile the city's painful history as a domestic slave-trading center and has been a key behind-the-scenes organizer of recent tourism efforts. Moreover, he's become an important intellectual ally to those who've been denied a voice and he has the attention of the corporate big boys, who are in the business of denial.