Style Weekly
Tuesday, May 17, 2011
Cashing in on SEAL Team 6
Posted by Peter Galuszka on Tue, May 17, 2011 at 11:51 AM
Guess which giant American corporation stands to rake in dough by grabbing branding related to SEAL Team 6, the Navy commando unit based in Virginia Beach that killed Osama Bin Laden?
Disney. Surprised? You shouldn't be.
It isn't the first time that the California company that brought us Mickey Mouse has tried to profit from tragic historical events. In the early 1990s, they tried to build a $650 million theme park near the Civil War battlefield near Manassas that would have dishonored war dead. Only strong opposition from civic and environmental groups stopped them.
Now, Disney has filed for three trademark applications to claim rights to the phrase "SEAL Team 6." These would cover "entertainment and education services, toys, games and playthings" and "clothing, footwear and headwear."
SEAL Team 6 is a special unit of the Navy SEALs that is based at Dam Neck in Virginia Beach and is tasked with handling anti-terrorist operations. The team has seen extensive combat in Iraq and Afghanistan following the 9/11 attacks. Its members are credited with assaulting bin Laden's stronghold in Pakistan and killing him.
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