Thursday, February 10, 2011

Boom Boom Burgers opens with a social media blast.

Posted on Thu, Feb 10, 2011 at 12:00 AM

A delivery guy from Polyface Farms dropped off bacon, eggs and grass-fed beef at Boom Boom Burgers today, signaling a savvy new player in edible Richmond. The burger joint at 1703 E. Franklin St. in the former PapaNingo spot, is the first in what owner-founder Josh Eftekhari hopes will become an urban trend.  “We want to show that a local food system is commercially viable,” he says — not just buzz words but in practice.

Boom Boom opened yesterday and promptly filled with customers thanks to Eftekhari's tweets, Facebook updates and YouTube videos, highlighting what's different about the business. “We want to serve nutritionally dense foods and we want to use social media to do that,” the former corporate professional says. “I think consumers are making decisions more based on ingredients now,” which means he's working with small farmers for goods to make his own ketchup and aioli, and to supply mushrooms, sweet potatoes and cheeses, in addition to the Polyface goods.

Burgers include the Mrs. Boom (Colby, ketchup and pickles for $7.50), the classic, which adds grilled onions and Boom sauce; and meat-free cheese melts for $5 and $6. The business serves Tuesdays through Saturdays from 11 a.m. with more evening hours starting next week.

Read Style for more details about this business, which is designed to grow into a multi-unit concept with sights on VCU and Charlottesville.

Comments

Showing 1-1 of 1

Add a comment

 
Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Latest in Short Order Blog

  • Weekly Food Notes

    Perly's New Market, Insomnia Cookies + More
    • Dec 23, 2014
  • Turkey Talk

    What's the difference between a heritage breed turkey and a conventional bird, besides the price?
    • Dec 18, 2014
  • Weekly Food Notes

    Fresca, Trapezium Brewery + More
    • Dec 16, 2014
  • More »
  • Re: Turkey Talk

    • We bought an organic, fresh Turkey and there was no comparison to Turkeys we have…

    • on December 23, 2014
  • Re: Turkey Talk

    • We had beautifully roasted heritage birds at the last two Thanksgivings we attended, and really…

    • on December 22, 2014
  • Re: Weekly Food Notes

    • Is there any chance Straight Out of Philly will re-open in Church Hill? I really…

    • on December 21, 2014
  • More »
  • Facebook Activity

    Copyright © 2014 Style Weekly
    Richmond's alternative for news, arts, culture and opinion
    All rights reserved
    Powered by Foundation