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, Posted On: 11/11/2008

School Board Stunner


How challenger Kim Gray upset the incumbent in a campaign that just might reinvent local politics.
by Chris Dovi
Photo by Scott Elmquist
 

You can’t please all of the people all of the time, but on Election Day it’s important for the incumbent to have pleased at least half the people who are voting.

Judging by the vote totals, Richmond School Board Vice-Chairwoman Lisa Dawson apparently pleased barely a third of her constituents. They handed the 2nd District seat to novice challenger Kim Gray in perhaps one of the most stunning upsets of the local election.

“The stars aligned for me,” says Gray, who had never run for elected office. If by stars Gray means Obama, she’s likely on target.

 “Obama’s election, it’s going to make it easier for people at the local level to say ‘Look we can make it happen,’” says local pundit and former Richmond mayoral candidate Paul Goldman, who sees Gray’s win as partly coattails, and partly voters expressing dissatisfaction with the School Board’s status quo. “[Obama’s] approach, his statements, his beliefs, that we’ve got to change things, that we’ve got to be positive. … If they can do it in Washington, we can do it here.”

Gray may well be part of big changes on Richmond’s School Board. Of nine members, five will be new — either through attrition or through defeat. Four of those five new members are black, adding to the two remaining black members to create a board far more reflective of the school district’s racial makeup. The board’s previous leadership — Dawson and Chairman George Braxton – will be gone come January when the board is seated.

Gray’s campaign message benefited from effectively selling herself to voters as a bridge between Richmond communities, Goldman says. Gray is of mixed racial heritage and lives in Jackson Ward, across Broad Street from the 2nd District’s dominant Fan District voting block.

Most Fan precincts picked Gray by comfortable margins, but the biggest margins came from low-income residents in Gilpin Court and students at Virginia Commonwealth University, who came out in droves for Gray, in some cases handing her more than 70 percent of the vote in their precincts.

In Precinct No. 213 at George Washington Carver Elementary School, where about a thousand people were registered to vote before this year’s election cycle, the rolls had swelled to about 3,500 largely a result of Obama’s campus efforts. Most of these new voters were VCU students, according to poll workers.

Part of that energy from typically dormant voter groups was the Obama effect, members of Gray’s tight-knit campaign team agree. But few local candidates benefited so clearly from that national ticket. Gray won all 10 district precincts.

 “You do not ever blow out an incumbent who’s already won two elections under her belt, where she has a lot of friends in the district. … with a newcomer who was pretty much entirely backed by college students,” says Donald Moss, a VCU political science major, who enlisted about a dozen college friends to canvass for Gray three or four times a week.

“These were all young, white kids who want to turn our city around,” Gray says. “They were up at 5 a.m. on Election Day and they were out there until the polls closed. It was like a microcosm of the organization that the Obama campaign had.”

And then there was Gilpin Court. Gray says neighborhood organizer Jackie Turner contacted her to volunteer. And soon Gray was receiving frequent calls asking for campaign signs.

Gray says after work some days, she began taking a detour to drive through the public housing project to see her signs. “I cried,” she says. “That said that people are engaged now more than they ever have been.”

There were also a surprising number of Fan residents who approached Gray after she announced her run, she says. Many were friends and neighbors of Dawson’s, Gray says, but told her they wanted change.

Even at Tabernacle Baptist Church, a polling station on Grove Avenue in the heart of the Fan assumed to be Dawson’s, Gray took the vote by 5 percent.

“We flipped the numbers,” says Gray, whose campaign manager, Curtis Brown, guessed Dawson would take 60 percent of the vote in her strongest precincts.

Dawson did not return calls for comment, but it seems likely she didn’t see defeat coming, Goldman says. Dawson had faced re-election before, Goldman says, but never against strong opposition. And the presumptive nod from her colleagues to take the chairman’s seat in January may have given her a false sense of security.

Still, Dawson was better financed, and her support — both financial and moral — included heavy hitters such as Mark Emblidge, chairman of the Virginia Board of Education; Virginia First Lady Anne Holton and — with an uncommon endorsement — former governor and now Sen.-elect Mark Warner.

Oddly enough, Warner endorsed Gray just a week before announcing Dawson was pretty good, too.
All of that was bound to mean little in this race, Goldman says.

“I think if you look at it,” he says, “Braxton didn’t run and [Dawson] didn’t win and Pantele is out on City Council and Mayor Wilder realized he didn’t have a chance to win.” He postulates that voters were fed up with politics as usual: “Voters got it. We wanted change.” S


 


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Comment:
Tuesday, November 18, 2008 4:18:09 PM by Anonymous
And, the fact of the matter here is that Mark Warner did indeed endorse Kim Gray. Gray was part of his team that went with him to New Hampshire when he was exploring a presidential bid. She has been an appointee in his administration and in Tim Kaine's.

Gray earned that endorsement the old-fashioned way: with hard work. When Dawson realized that her endorsement from Bill Pantele didn't carry the same juice as an endorsement from Mark Warner (doh!), she understandably was a bit surprised and no doubt more than a tad bit upset.

The rest of the story is known by all.
Tuesday, November 18, 2008 3:03:02 PM by Anonymous
I was actively involved with the Obama/Warner campaigns, but have never paid much attention to school board elections. I'm embarrassed to say that almost the only reason I voted for Kim Gray was because I got several robocalls in the days before the election stating that "Mark Warner supports Kim Gray for school board". As a single person with no kids and minimal interest in what goes on with the school board, that was enough to tip the scales from voting for nobody to voting for Gray. I suspect the same was true with a lot of the students and younger people in our district.
Sunday, November 16, 2008 9:41:22 AM by Anonymous

Liberty,

I ordinarily agree with your postings, but in this situation, I wonder if you are aware that Mrs. Dawson had the support of:

The REA (Richmond Education Association)
CGR (Coalition for a Greater Richmond run by Jim Ukrop and his bunch) The Richmond Times-Dispatch Bill Pantele, former Council President and now defeated Mayoral candidate Mark Emblidge, former Richmond School Board Chairman and now president of State Board of Education and First Lady Anne B. Holton.

Dawson had a formidable list or "organized pols" behind her as well. I think maybe some of those students who voted for Mrs. Gray are victims/former students/parents of Richmond Public Schools who are well aware of the lousy job that the Richmond School Board has done.

The City Audits, the Drop-Out Rate, the Graduation Rate, the lack of fiscal accountability, and last, but by no means least, a top-heavy RPS central administration worked against Mrs. Dawson as well.
Sunday, November 16, 2008 9:23:08 AM by Anonymous
I'm happy to see Dawson go but Kim Gray won the student vote because she was on the Democratic Sample Ballot, plain and simple. Barely anyone knows about school board, let alone students. Richmond Democratic Committe needs to butt out of local elections.

Sunday, November 16, 2008 9:13:50 AM by Liberty
My analysis of the votes is that Ms. Gray won a thousand votes in the vcu area, there was alot of student voting, otherwise it would have been closer.(obviously). So the kids played a significant role, This is a transient, in a good way, population. basically VCU played a strong role. Ms. Dawson was up against alot of organized pols.
Saturday, November 15, 2008 4:07:30 PM by not your normal bloger!
Truth is that Kim Gray won because she is true to who she is and who other people are as well. Never looking at herself as better than anyone but demands respect in every situation. A REAL PEOPLE PERSON that is not a distant figure that you only see on tv and pre election. She connected with the people because she is and will remain to be one of the people and relays trust not political promises.
Friday, November 14, 2008 9:25:52 AM by Anonymous

You want to know the real reason Kim Gray won?

It has nothing to do with Obama's "coattails," or her "mixed" heritage.

Gray WON because she worked harder and had a campaign of substance, as opposed to whispering innuendoes and insults about her opponent.

Gray also won because the Dawson/Braxton/Deborah Jewell-Sherman camp underestimated her. Dawson and entourage failed to understand that citizens are sick of the "do-nothing-but-what-the-Superintendent-says" School Board leadership that spends money on frivolous lawsuits and panders to the "victim" mentality that infects our local government.

The fact that Dawson and Pantele each tried to run a Karl Rove type game with the "Sample Ballots" should tell us everything we need to know about how stupid they think we are.

Gray was endorsed by the City Democratic Committee. For Dawson/Pantele & Entourage to attempt to argue that it was acceptable to slap Dawson's (and Pantele's) names on those ballots is akin to having Hillary argue that because she is a "good Democrat" it would have been o.k. for her to claim that she and not Obama was the party's nominee.

WRONG. So, very wrong. Oh, and Brian .... City Democrats have endorsed candidates in local elections for YEARS! While technically "non-partisan," these races have historically been demonstrations of the multitudinous ways that Democrats tend to implode. Eric Payne's leadership is helping, but City Dems still have a loooong way to go.
Thursday, November 13, 2008 2:58:50 PM by Anonymous
Although I'm glad Kim Gray won, I too felt the "Democratic Sample Ballots" were completely unfair. While standing in line election day, people let it be known they didn't know who to vote for, from the mayoral to School Board candidates. Most people just voted straight down the Sample Ballots. It sickened me to see nobodys on the same ticket as great people such as Obama and Warner.

Next election, I will stay clear of promoting/campaigning for any local candidate endorsed by the Richmond Democratic Committee and/or the REA.
Wednesday, November 12, 2008 5:33:05 PM by Anonymous
As one who knows very well the aggressive Field plan that Kim used I could not disagree with the other 2 post more. A campaign is about a conversation with a voter not a last second pitch before they vote. There were numerous "Democratic Sample Ballots" floating around on Election Day at each precinct some with Kim's name some with her opponent. Kim is proud to have received the overwhelming support from the Richmond Democratic Committee (76% of the vote). But that endorsement (which occurred days before the Election) was icing on cake that was already baked by canvassing the district multiple times in all areas of the district from college students, retirees, and parents with children in the schools. Kim canvassed the entire district from Monument Ave to the Housing Projects. Voters need to know a candidate to vote for them. Actually Kim's numbers probably are lower than possible due to all the "Sample Ballots" being handed out on Election Day. She was the last name on the Ballot and the only reason people voted for her is because she had a clear and convincing message, worked hard, and had an exceptional Election Day operation. Canvassing, mail pieces, and doing numerous community forums won the Election for Kim. A campaign is conversation over a number of months not a last second plea. Voters are more knowledgeable and engaged than ever before-they wanted Change. Kim worked harder than her opponent. She will work hard on the School Board.
Wednesday, November 12, 2008 3:33:25 PM by Brian
Thank you for the article however, I think you have overlooked the #1reason that Ms. Gray won. She managed to work the city political system and secure the endorsement of the Richmond Democratic Party. This was an unexpected move given the supposedly non-partisan nature of local races. And given, of course, the fact that Ms. Dawson is ever bit as loyal a Democrat as Ms. Gray. With that endorsement, the sample ballots printed by the Democratic Party and handed out all over the district included Ms. Gray's name along with Obama, Warner, and others. In this way hundreds of voters who had paid little to no attention to the school board race were asked to vote for Ms. Gray. Look at VCU as an example, virtually none of those voters had any reason to have cared one bit about a School Board race. And so when given an Obama sample ballot that included Ms. Gray, they dutifully voted for her, probably with very little knowledge of who she was or who her opponent was. Even in other areas, School Board is hardly the Big Ticket race, and so it stands to reason that many, many voters who supported Obama simply voted the "party ticket" on the sample ballot. Most probably had no idea that Ms. Gray was not a Democratic Party candidate because the race was suuposed to be non-partisan. Everything I have heard suggests that this was by far the primary reason that Ms Dawson lost.
Wednesday, November 12, 2008 2:00:54 PM by Anonymous
I believe mrs. gray was very lucky to be on the Democratic ticket.

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